Besides social media, email marketing is the first thing that I tell anyone to do when it comes to online marketing. To succeed online, you absolutely must be using email effectively. The evidence doesn’t lie.
In a 2012 survey conducted by McKinsey & Company, they found that for e-commerce companies “e-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined.”
Woah!
5 Easy Lead Conversion Tips For Your Email Marketing Program
