Yesterday, we talked about Proactive Marketing, and how you can almost pull clients out of thin air …
And so far, you’ve established a few niches you’ll want to target exclusively based on your extensive knowledge/experience/passion in those niches.
Now, it’s time to sit down and write your email to potential clients. And, to start things off, I’m going to break one of my own email copywriting rules …
You see, inside my Email Copy Made Easy program, one of the things I teach you is to NOT begin writing your email with the subject line. I always suggest writing the email first, then reworking something from the text that sort of “jumps out”—a phrase, a sentence, or a thought—and using that as fodder for your subject line. Because, if it jumps out at you, it should do the same, if not more, for the reader.
However, with these types of Proactive Marketing emails, we’re going to toss out this rule and start with a subject line that works like gangbusters to get a cold email opened. And the best part is, you only need two little words: “quick question.”
Think about it. If you get an email with the subject line of “quick question,” there’s a lot going on there—not to mention a lot that COULD be going on, but is yet to be revealed. Let’s start with the word “quick” …
5 Days to Your First Client: My Sneaky Little 2-Word Subject Line Trick …
