Marketing automation is an incredible tool… if you use it to its full potential. If you do not understand how to use it, however, or if you don’t put the necessary time into planning, execution and analysis, yourmarketing automation solution will not help you grow your business. What should you be careful to avoid when using marketing automation? We go over some of the most common missteps in this post.

1. RUNNING MARKETING AUTOMATION CAMPAIGNS BUT NOT ANALYZING YOUR RESULTS

It is tempting to think that once you implement marketing automation that your marketing literally runs itself. Although marketing automation is designed to save time (a lot of time), reduce workload and make your marketing more effective, it cannot function on its own. You still need to be the driving force behind your marketing.

One of the most beneficial things about marketing automation is that it gathers so much data. The only way to truly optimize your campaigns and find out what your customers want is to constantly analyze that data. Without putting in the time to use this wealth of data, it is almost pointless to collect it. There are many data analysis tools now available so you don’t get overwhelmed looking at your numbers, graphs and statistics. Many of these tools are even integrated into the marketing automation solutions themselves. Capitalize on your data!

5 Dangerous Mistakes You Can Make Using Marketing Automation