You’re getting ready to turn off your phone for the night, but decide to check your work email one more time. You scan through your inbox and see the subject line “Let’s do this!” and open the email to find a really, really bad idea. The bad news? It’s from your boss. The good news?
If it seems awkward to put the kibosh on these ideas to begin with, imagine what it would be like in a review if you were put on the spot for defending an idea you didn’t believe in to begin with! Here are five bad ideas that you should defend your marketing budget from—persuade your boss to put those precious dollars elsewhere. If you’re doing these things, you won’t see the growth you want or your boss expects.
1. “Getting On Social Media”
Saying “let’s get on social media” and expecting positive results is like saying “I want to be a chef” and walking into a kitchen. Yes, it’s a start, but just being present on any social media outlet (or all of them) won’t guarantee you’ll do well in that space.
5 Cringe-Worthy No-No’s Your Boss Thinks Are Good Marketing Ideas
