You’ve already lost sales if you’re writing your own marketing messages or working with a copywriter who is not an expert.
The reason is simple. Your marketing return on investment (ROI) is limited if your copywriting doesn’t resonate with your target audience.
If the person writing your marketing messages doesn’t know how to craft compelling, meaningful, emotional, and actionable copy, the performance of your entire campaign is at risk of failing.
Here are five copywriting rules that you’re probably breaking in your marketing messages and don’t even realize it. Avoid them and watch your ROI rise.
1. First Rule of Copywriting
Your product or service is far less important than its ability to fulfill your customers’ needs. That means your marketing messages should focus on features and benefits that matter most to your target audience. It doesn’t matter what you like or think is important about your business, product, or service. All that matters is what your target audience thinks, wants, and needs. If a message doesn’t communicate something of value to the target audience, delete it.
