This is a guest post by Dave Schneider. Dave is the Content Director at NinjaOutreach, an all in one influencer outreach software for marketers. Say hi @ninjaoutreach.
Let’s face it – content marketing isn’t everyone’s cup of tea. If you’re busy running a business or trying to get a startup off the ground, writing a blog post probably isn’t at the top of your priority list.
Your focus should be on developing an amazing product, having awesome customer service, management, prioritization, and other forms of marketing that don’t require you to write long articles that nobody is reading.
But each year, we seem to be hearing more and more about how effective content marketing strategies are.
Buffer, for example, is known for practically building their company on guest posting. Leo Widrich, Co-Founder of Buffer, wrote over 150 guest posts, whichlead to over 100k sign ups!
