The content marketing opportunity is accelerating, according to a survey by PQ media. The survey tracked all digital branded content and predicts that content marketing is expected to more than double by 2019 to a $54.25bn market. And now everyone is a content marketer, right?
At least that’s the trend we’re seeing on LinkedIn, as search, social, PR and digital marketers change their profiles and updates constantly. In many ways, it is true that anyone who produces or is involved in part of a content campaign could lay claim to piece of the content crown. However, as with SEO in the days of black hat/grey hat and white hat SEO, we are now faced with a similar situation, in which many try to game the content marketing system…
