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If you promised yourself that 2016 was going to be the year that you doubled-down on content marketing for brand growth, it’s imperative that you’ve also established a clear understanding of your metrics for success. You can’t blindly throw content online and just hope that something sticks – failing to define your success metrics ahead of time will leave you frustrated with your content outreach efforts, and with no real way to measure your return on investment.
Before establishing your goal posts for success, consider the following to make sure your content outreach efforts are driving your brand forward:
