Christmas, New Year’s, new trends, astounding facts, and interviews are all good ideas for content marketing in December 2014.
Content marketing is the art and science, if you will, of creating, publishing, and distributing content — blog posts, photographs, images, videos, or similar — to attract, engage, or retain customers.
In December 2014, content marketers have several opportunities to give customers something they like, something that helps them, something that entertains them, or even something that makes them feel good about the holiday season.
1. Genuine Seasonal Sentiment
Business owners and marketers should genuinely care about customers, not just because they buy things, but because they are people. Really, that is at the core of content marketing and modern marketing more generally. And if a business honestly cares about its customers, it can, in a very genuine way, offer Christmas or holiday content that is personal, authentic and sentimental, without being contrived.
This content should convey real emotions about the holiday season, offer insights, tell a story, be somehow useful, or entertain its readers.
