While many businesses are ‘on board’ when it comes to content marketing, there are still some common mistakes I see many marketers and business owners making.
Creating and promoting content can be time-consuming and costly, so you’ll want to make sure you’re doing it as effectively as possible.
Here are 5 common content marketing mistakes you may be making, along with steps you can take to actively avoid them.
1. Writing Too Much About Your Product or Company.
Unfortunately, many business owners still think that business blogging means writing exclusively about their products and services. And while this can certainly be one part of your content marketing strategy, it’s certainly not what’s going to build connections and trust with your audience.
