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It goes without saying that Connotations would welcome your company as a client. Yet we know there are some marketers who would prefer to hire their own copy writers rather than contracting with a company like ours. We certainly respect that sort of decision. You need to do whatever is necessary to ensure the best interests of your business and the customers you serve.
If you are of a mind to hire your own writers, we still want to help by explaining what it is you should be looking for. To that end, we have put together a list of five characteristics that apply to good copy writers. Finding these qualities in your writers will ensure they produce the kind of content you are looking for…
