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This story first appeared on The Muse, a web destination with exciting job opportunities and expert career advice.
Over the years, I’ve gone through bookshelves’ worth of marketing and PR books. After a few dozen, some of the books’ messages begin to blend together, but there are five I’ve read that have stood out to me–and even informed much of my own approach to marketing.
Whether you’re interested in breaking into the marketing industry, advancing your current marketing career, looking for practical ways to market yourself, or digging into the neuroscience behind what motivates us to make the purchasing decisions we do, here five marketing books to get your hands on:
5 Books That Will Make You So Much Better at Marketing Yourself or Your Brand
