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Football fans are paying record prices for tickets to the big game between Seattle and New England on February 1, but they’re not the only ones ready to invest a lot of cash — and effort — in making Super Bowl Sunday a perfect event.
Marketers are also driving to score big points with fans when it comes time for the kickoff in Glendale, Arizona, this year. Not surprisingly, they’re doing it in fresh, technology-driven ways.
Social and mobile are now very much part of the context: Modern-day Super Bowl advertising has become a multi-platform event. Let’s look at what we can expect from the smartest brands, in terms of strategy, this time around. Below, we’ve rounded up this year’s five defining trends in Super Bowl marketing.
