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In today’s increasingly digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence. Social media provides businesses with immediate connection to their customers and their competition, and it also serves as a flexible platform to grow a brand identity. And while most business owners realize these valuable benefits, they still often make the mistake of not prioritizing social media in their overall marketing strategy.

If you’re on the fence about dedicating your business marketing resources to social media, here are 5 big reasons to have a solid social media marketing strategy in place, instead of just winging it:

5 Big Reasons To Have A Solid Social Media Marketing Strategy