My friends who worked as Facebook managers were literally panicked. This resulted from the last update on Facebook, which determines organic content reach to 6% or less. This update pushed Facebook managers to paid advertising like crazy leading to 2.27 billion dollars profit in the first quarter of 2014 for Facebook. This represented an increase of 82% from the profit of Facebook in 2013.
I will not speak with you in this article about leaving Facebook and investing in Instagram or Twitter, but I will share with you 5 marketing plans that you can follow or train your staff to do to achieve a higher rate of organic reach.
The first plan: Use e-mail marketing
If you were able to capture users emails with registration forms, email contacts, or special offers, then you are at an advanced stage from any of your competitors. This is something most of the social media managers forget. You can use the power of emails to communicate with the users and provide them with newsletters that are fun and hold the most important events. Make sure you send them the best posts that match the interest of your fans. This plan needs you to expand your knowledge in e-mail marketing by reading more. You will be able to drive more fans with the excellent newsletter to your Facebook page.
The second plan: Use 20%/80% rule intelligently
Your fans are from all over the world. Therefore, their names, ages, nationalities, and e-mails are different. Not only that, but also their behavior, lifestyle and interests. How will you satisfy everyone? More importantly, whom are you trying to satisfy? You are wrong if you ever thought that it is not important to identify who is the S class fans. One of the biggest mistakes made by startups is NOT knowing their top users, but trying to satisfy everyone. Here is hint; this will not happen. Concentrate instead on driving sales and profit within your marketing strategies. Understand who are 20% of the fans that let you gain 80% of the profits. Learn more about them what their interests are, lifestyles, and how they spend their time online. You should know what they love and what they want to interact with and be part of it. For an example, recently the World Cup was held. Are they interested in football? Perhaps a special design featuring the world cup using Facebook Tabs would be great for them. Maybe they prefer to create their own content and send it to you. What does this 20% want from you? You should know that. You can use FanPageKarma website to know the top engaging fans with your Facebook page.
