Transactional emails are the “boring” emails you see every day. Some – like receipts, notifications and password updates – are designed simply to keep your business running. Others – like webinar reminders, e-book deliveries and new user registrations – are vital to your marketing and the growth of your business.
What many marketers fail to realize is that every single one of these emails is an opportunity to engage your leads.
At many businesses, marketers never even touch transactional emails because they are handled by other departments or sent automatically by third-party applications.
This is a huge mistake.
