Let’s just all get on the same page for a minute.
Here’s what we already know about email marketing:
- email is the most powerful marketing channel that we have available
- email has an ROI of 4,300%
- email is the second biggest acquisition channel, right behind organic search
- email has more active users than all the social media platforms combined
So, what don’t we know?
I’ve written this article to show you some email marketing data that you probably haven’t seen yet.
There are a few studies that have come out recently that contain some shocking data. The problem is, this glistening data is buried underneath mounds of other repetitive metrics in abstruse whitepapers and fenced behind really long opt-in forms.
Many of the studies I see look like this. Is this fascinating or what?
4 Ways to Immediately Improve Results from Your Email Marketing