There are plenty of reasons why businesses blog. Business blogging is one of the fundamental aspects of inbound strategy and if you are not doing it, there is something seriously wrong with your inbound marketing strategy.
Marketers swear by blogging as a marketing tactic because it helps drive traffic to a website, converts this traffic into leads, and keeps delivering long-term results in the form of enhanced brand awareness, improved reputation and niche authority.
The problem is not every business can optimally leverage the potential of blogging. The ‘blogging nirvana’ so to speak, eludes them. While some see a spike in traffic due to their blogging efforts, they find they are unable to convert a large percentage of this traffic into leads. For others, their blogging efforts do not deliver consistent results. In spite of using a truckload of blogging best practices, they still can’t get on top of their blogging efforts. The results are ordinary at best.
4 Ways to Get the Most Out of Your Business Blogging Efforts