There’s this one thing out there nearly all Instagram marketers simply can’t live without – social engagement. In large part, the success of their careers relies on it, but the depth of engagement-driven commitment delves even deeper than that. Sure, likes, comments and direct messages are great, but the kind of engagement today’s Instagram marketers crave actually stands for something of far greater worth – more sales.
So, in light of Instagram’s latest algorithmic announcement, how can brands and Instagram account managers increase the likelihood that a heightened level of engagement regularly takes place? High-quality posts are one thing, but there’s yet another that’s often overlooked – post captions…
