We’re all consuming content in very different ways than we did just a few years ago, and with this change has come a change in the style of how we communicate and how we expect to be communicated with.
These changes are behind the rise in content marketing. We all know we need to be marketing our services and products in this new way, but how exactly does a company create a B2B content marketing strategy that will elevate their brand, grab readers’ attention and result in conversions? (Because conversion is always the goal, right?)
