Many B2B sales organizations are starting to expand their investment in content marketing to generate new sales leads, whether it’s blog posts, infographics, white papers or other informative content to help customers research their options, learn about industry trends, and make more informed purchase decisions. However, as more content gets created, it’s inevitable that the usual channels for content distribution are becoming increasingly cluttered. It’s not good enough to take an approach of just publishing new content or sharing a new blog post on social media and then waiting for your audience to find it – there’s too much stuff out there competing for attention, and your audience might never get a chance to read your great new article unless you actively work to promote and amplify your content marketing.
Fortunately, there are several great tools and techniques that your company can use to help boost your content and get your message in front of the right audience…
