You may be great at your job, but are things getting lost in translation between you and the client? Contributor Kristie Colby shares tips for ensuring everyone’s getting their message across.
Having led many search marketing projects in my 13 years in the industry, I’ve witnessed a lot of communication between search marketers and clients, as well as between project leaders and their teams. Despite all this experience, I’m always fascinated to observe the differing ways that people express themselves in these interactions…
4 Ways Search Marketers Can Become More Effective Communicators