At Bowery Capital, we meet almost daily with the next generation of marketing and technology executives working in the Fortune 500. We care a lot about hearing their problems and needs, and try and help as much as we can as it relates to conveying our understanding of where technology is headed and how they should be thinking about growth. Something that has been interesting to us over the past year around our CMO bucket of investing has been the explosion of new marketing executives that are using inbound marketing as a strategy for success.
While inbound marketing may be obvious to many entrepreneurs, we are still in the early days of this as part of the Fortune 500 CMO’s quiver. For the next generation of CMOs that are thinking of using inbound marketing as a strategy, below are 4 key tips that we’ve learned over the past year that the best of the best use to succeed with inbound marketing:
