Prospects are interested in your products. They’ve already interacted with your company by signing up for your email newsletter, accessing a free ebook, or tweeting at you on social media. You’ve been building trust, and you think your prospects are finally ready to make a purchase.
To ensure that prospects make that leap and become customers, you need to create content specifically for the bottom of the sales funnel. (highlight to tweet) This content aims to reassure prospects that they’re making the right purchasing decision and decreases the amount of risk involved in spending their money…
