Dear Topsy users,
We get that you’re sad. Apple shut down Topsy and the world might be over. It’s always hard to lose a loved one, especially when it made your searching binges so much easier.
In case you still don’t understand why Apple even bought Topsy to begin with, here’s the jist. Unlike many users’ predictions, Apple didn’t buy Topsy with the intention of using their social content aggregation tool. In fact, Apple never had much interest in Twitter to begin with (to this day, they haven’t tweeted once). So, why did Apple spend $200 million on this acquisition and then decide to shut it down?
This move was the beginning of a war against Google…
