Most of us have heard of the ThighMaster, the Snuggie or the Ginsu Steak Knives as overnight success products that have amassed millions of dollars selling directly to consumers through Direct Response Television (DRTV) commercials.
Warren Tuttle, president of the United Inventors Association of America, has been working within the DRTV industry for decades. He was the person behind the television direct response mega-hit Smart Spin that generated nearly ten million units through a series of successful infomercials. I sat down with Warren to get his top four tips to getting your product to launch through DRTV and be the next mega wonder.
Related: How to Pitch Direct Response TV Buyers
1. Rapidly create national brand recognition
The biggest advantage of DRTV is the ability to create, very rapidly, brand recognition through significant exposure on today’s most dynamic advertising medium. Consumers are more likely to shop for a product they have seen six to eight times, through repeated TV ad exposure. Successful DRTV programs can drive significant sales volume and eventually provide retailers with very high sales, rapid stock turn, strong gross margins and increased bottom line profits.
4 Tips for Making Millions Quickly Marketing Through Infomercials
