Social media can be a powerful marketing tool for raising brand awareness, but it’s often overlooked by small business ownersbecause it can be tricky to measure the return on investment, particularly without doing some form of paid advertising.
A focused social media strategy can also be time intensive and require dedicated internal resources to monitor, maintain and optimize a brand’s presence across various platforms. However, if managed correctly, social media can be invaluable in helping a brand connect with customers on an emotional level as well as reaching out to untapped markets. In turn, this can drive traffic to designated landing pages or websites and ultimately generate leads…
