Did you see that viral tweet about the great deal on an STD test? Chances are pretty high that after reading my last sentence your first thought is “No!” followed closely by “What on earth is this guy talking about?!” When it comes to viral marketing, clever social media strategies can help products take off overnight (remember the popular Old Spice guy ads?) while other products simply don’t lend themselves to easy viral marketing success. STD testing is a classic example of an in-demand service that also carries a social stigma; the average consumer is not going to be tweeting about their latest STD test purchase, so common social media marketing strategies to build viral buzz just won’t work.
Is it possible to use social media to market taboo products like STD tests or feminine hygiene items? Absolutely! There’s certainly a strong market demand for these items; you just need a different social median and online marketing strategy. Here are four ways to build buzz around taboo, confidential products…
