In the latest Content Marketing Institute research, there was a clear conclusion: Those who document their strategy are more successful in the long run. However, only 21% said they were able to effectively track ROI (rising to 35% for those who had a documented strategy).
A huge number of marketers still guess about their success. Yet more and more content marketing activity is taking place, budgets are rising, and the world only gets more complex. With an average of 13 content marketing initiatives being used by each marketer across a dizzying array of channels – both paid and free – there are some big questions to be answered:
Do you have the right strategy? How do you turn your strategy into action? How can you keep your strategy and tactics aligned? How do you measure your success?
Here is a practical four-step process to help you answer those questions and go from developing a sound content marketing strategy right through to measuring its impact on your business goals via great planning and tactical execution.
4 Steps to Get Business Results from Your Content Marketing Strategy
