When developing a content marketing strategy, one of the most crucial aspects of the plan is content for social media marketing. When content is created, it is usually produced with hopes of being shared across the Web – not just through internal marketing campaigns, but also organically on social media networks.
An outstanding content piece that isn’t optimized for social media or created with social-specific goals in mind is going to have a difficult time gaining any traction or generating buzz around it. Luckily, there are many steps you can take to assure the content you create is truly share-worthy:
1. LEARN WHAT INTERESTS YOUR AUDIENCE
People use social media networks to express who they are, connect with others and build their personal brand. As such, the content people share on social networks should give you a clue as to what is important to them.
Unfortunately, most people are not going to be extremely passionate about the product you’re selling or the service you are offering. We aren’t all selling “hot” items that get people talking naturally, so you must find a different angle. Followers may be passionate about the results of your product/service or about how your product/service affects or helps them. If you can create content that illustrates what is actually important to your audience, you will find success.
