Has another year seriously passed? I seems like it was 2005 – my oldest was one, Facebook was just an idea in Zuckerberg’s head and heck, we all still had flip phones.
Social media has evolved in the past 10 years thanks to smartphones, tablets and the always-connected lifestyle the majority of us have adapted. If you told me 10 years ago that I’d have a phone with an app to order pizza or tell me the traffic, I would have laughed at you.
We’ve come leaps and bounds. 2014 saw a record amount spent on social advertising. Facebook topped well over 1 billion users and Instagram is now surging as a top social media platform.
As the industry is ever-evolving, we will see no shortage of changes this next year.
Facebook’s Algorithm Will Limit Your Posts
As previously announced, Facebook will start limiting the reach (drastically) of posts that appear to be salesy, like ads. They want you to spend money to get those posts seen. So what does that mean to you? Retool your Facebook strategy, if you even still have one. Make sure your posts are of value. Provide your fans quality, non-salesy content that encourages engagement. Even if only 100 people see it, if 75 of them are commenting or sharing, it’s still a success. Quality matters.
