Since “social media” became a recognized term in the early 2000’s, its popularity has been growing at an incredible rate. In 2014, 74 percent of Internet users were using social networking sites. Those numbers are only going to grow throughout 2015.
Given the prevalence of social media, it’s become a wildly effective marketing tactic for corporations and small businesses alike. This year, business are only going to devote more time and money to social media marketing, and with this comes evolving and emerging trends. Check out these social media marketing trends for 2015.
1. Short Video Content will Rise in Popularity
William Johnson predicts on Social Media Today that visual content on social media will rise, but not in the form of still images. Instead, more businesses will be pushing short video content on social media. Short video content will be effective for several reasons:
