We marketers are drowning in a sea of metrics. We have more numbers, statistics, analytics, percentages, pie charts, line graphs, and data crunching than we know what to do with.
Why in the world am I going to tell you to look at four more?
Here’s why. Often, we look at the same metrics over and over again. We develop a myopic focus on traffic or conversion rates, or whatever it is that we consider to be a KPI.
I don’t have a problem with traffic numbers, conversion rates, or KPIs. What I do want to caution against is neglecting some of the other not-so-obvious data points…
4 SEO Data Reports You Haven’t Looked at In a While (and Should)
