If you’re running an eCommerce store, or any other type of online business you probably have an email list. You might send out emails every now and then, make announcements, send messages to customers, but do you really utilize email marketing to its fullest potential?
I mean, with all the latest marketing crazes – SEO, social media marketing, content marketing – who even has time for something as old as email? (Fun fact: the first email was sent 40 years ago!)
Well, email might be old, but it definitely is not outdated! Email marketing boasts a high click through rate, conversion rate, and ROI, and though it is behind organic search in terms of conversions, as SEO becomes more and more competitive, email marketing provides an excellent alternative.
In this post we’ll explore a few reasons why all eCommerce stores should be using email marketing!
4 Reasons Why Email Marketing for eCommerce is Not a Thing of the Past
