Getting traffic from paid advertising and social sites is wonderful — but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger.
Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue…
