As social channels gain traction in search marketing, the need to create content that people want to share becomes crucial to an inbound campaign. A 2014 study from Social Media Examiner found that 92% of respondents identified social media as “important to business.” Then why are brands still sharing unoriginal, dull content?
It’s easy, that’s why. Too many brands think it’s better to share something than to leave social channels to the sound of birds chirping…
