Most marketers would probably agree that quality content can be a valuable part of a brand’s overall marketing efforts, but a more complicated matter is if and how you can measure content marketing ROI in order to prove that value to the powers-that-be.
As tools and content marketing software improves, we’re getting closer to measuring content marketing ROI in a meaningful way – in terms that the C-level folks understand – and leaving some of the old school metrics in the dust. Take a look at the outdated ways of measuring content marketing ROI, and how you can evolve to improve your reporting to show how content boosts the bottom line…
