Many companies face challenges in trying to develop and implement SEO campaigns. Columnist Trond Lyngbø outlines some of the critical ones to be tackled.
With the new year just around the corner, let’s look at four major issues holding back businesses when it comes to SEO. Unless your organization can acknowledge and address these, you may not be prepared for success in 2016.
1. Your Marketing Can’t Be Integrated Without An SEO Strategy
Sadly, many business leaders and “strategists” take the position that SEO is a minuscule fragment of their marketing mix, something that can be “tacked on” later. A few even consider SEO a task to be handled by the IT department…
4 Organizational Hurdles To SEO For Business Leaders To Overcome In 2016
