“I can tell you with a fair degree of certainty that no matter how great your product is, it is very likely that 40–60% of your free trial users never see the product a second time. Which makes that first use of the software really, really freaking important.”
Patrick McKenzie said that in an e-book I read about onboarding.
Yikes.
Not getting into the technical mumbo jumbo here, solid onboarding helps our customers continue to use their CoSchedule editorial calendar again and again. And we really want to help people plan awesome blog content and social media to rock at content marketing…
