With video content becoming increasingly popular, it’s become the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, to distribute information or it’s intended to be instructional, video content can play an important role in any brand’s marketing strategy.
A report published by Demand Metric indicates that 70% of marketers are now using videos in their marketing outreach, while 82% of marketers have indicated that their video content has delivered positive results. Given these numbers, there’s plenty of reason to consider implementing video content marketing in your marketing plan.
And if you’re looking to incorporate video into your marketing strategy, following these guidelines will help you achieve optimal success…
