I hate to admit it, but like most people today I take my phone almost everywhere I go. As a society, we have become very reliant our SmartPhones because they make life easier. I use my phone for the common purposes, but when I think about it, it is incredible how much research and reading I do on it too. And I am not alone. According to Think With Google,
“Over two-thirds of smartphone users (68%) say they check their phone within 15 minutes of waking up in the morning, and 30% admit they actually get “anxious” when they don’t have their phone on them. Millennials? They’re really attached. Eighty-seven percent always have their smartphone at their side, day and night.”
I might have a nasty habit of being reliant on my phone, but that’s because marketers have made the mobile experience easy for me. I’m much more willing to look at my phone for information when the experience is just as solid as I would find on using a desktop or laptop computer…
4 Elements of a Mobile Strategy That All Marketers Should Pay Attention To
