With customers’ attention increasingly divided across channels, platforms, and devices, marketers are making bold moves to engage and convert audiences.
I’m kicking off this shortlist of 2016 marketing trends with a prediction….
In the very near future, brands will rely less on traditional media to produce or distribute their marketing messages. That’s because–through strategic partnerships, mergers, acquisitions, and launches–brands will actually become part of the media themselves.
Locked and loaded with their own full-service content studios, influencer networks, owned and acquired media channels, paid distribution partners, analytics platforms, and highly intelligent CRMs, brands will have every tool they need to reach and engage audiences. Perhaps even more effectively than traditional publishers and networks…
