What spells success in content marketing and other digital disciplines? Is it about the format, the distribution or the timing? Contributor Kelsey Libert explores all the important factors.
Success begins with a good plan. A good plan, in turn, begins with research to understand which solutions might offer the best outcomes for your challenges.
Four new studies have taken on answering the who, what, where, why, and when of digital marketing, giving us insights on the right solutions for brands in every vertical.
Social Content Calendar
A successful marketing effort relies on your ability to deliver the content that audiences want, when they want it.
Figuring out these two components can be challenging, so BuzzStream and Fractl (my employer) looked more closely at sharing among 11 different verticals over six months to find patterns with popular content.
Using BuzzSumo, we tracked 220,000 pieces of content in these formats: how-to articles, lists, what posts, why posts, and videos.
4 Digital Marketing Strategy Studies: Formats, Trends, Influencers & Engagement
