The days of optimizing user interface on a website and calling it a day are as archaic as door-to-door Britannica salesmen. The digital experience of the future is an omni-channel, multi-stage, behaviorally targeted, device-agnostic, user-journey-centric experience that seems part science-fiction, part psychology, and part technology.
To understand the future of digital experience, we must stay abreast of emerging patterns and learn to let go of aging paradigms that no longer make sense in today’s (and tomorrow’s) virtual ecosystem…
