When you’re looking at the factors that’ll be the most influential in determining search engine rankings, it’s essential to remember that long-form, high-quality content with plenty of social media actions is going to be one of the biggest deciders. Something else that’s worth bearing in mind is that longer content is usually going to bring in more attention on social media, so it wouldn’t even matter if social signals weren’t resulting in higher rankings, there’s still plenty of benefits from adding depth to your content.
It’s sure to say that SEO’s going to remain as a primary aspect of the marketing mix, but it’s on track to be more and more about technical features such as meta tags, indexing issues and keyword research. Search engine rankings are set to become driven by content marketing.
1. Content marketers are going to evolve their email marketing.
Email marketing’s typically seen as a good way of distributing already existing content and to promote content and products to all the subscribers listed. But that’s all going to change – the old model is steadily decreasing in its effectiveness and marketers are going to need to look at new ways to make use of email content marketing.
A Hubspot survey was recently carried out that found that people are actually less likely than they’ve ever been before to buy something from an email that they’ve received. Add that to the fact that spam’s becoming more of a nuisance to people and they’re more easily picking up on what’s what. The solution to the issue is to create compelling, relevant email content that’s enjoyable and engaging for your subscribers.
