What is content curation? It’s not link dumping. It’s not auto-generated list development. It’s not (contrary to what many believe) easy.
My favorite definition of content curation comes from Beth Kantor, who says:
“Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.”
Content curation, then, is an art. And it’s a valuable one.
In a recent podcast, Copyblogger’s Brian Clark introduced the concept of his latest venture: a project built on content curation. He describes the core strategy of this in-the-works project as “locating and making sense of the smartest articles, audio, and video I can find in that topical market that are created by others.”
And while this may seem strange coming from the guy who champions the development of unique content, Brian explains:
“You can still build an audience as long as you are creating the value. And there you’re creating the value by finding the best, eliminating the dreck, and sending that to people. And that’s your value proposition.”
So content curation is something all content marketers need to better understand, which is why we’ve gathered the 20 best tips on curating content like a pro.
Here are our favorite tips, from our favorite content curators: