Time is of the essence when it comes to life, the web and even content curation and content marketing. It’s a fast moving web and content should be in the right place at the right time.
Content curation is an important part of a content marketing strategy. It’s one solution to creating meaningful content that resonates with your target audience on a regular basis.
As most of you know, it’s no easy task to produce quality content on a regular basis, which is why you need to implement content curation into your content strategy. It’s the perfect gap filler between those times when you’re creating and promoting your own original content.
But it’s not just simply adding content curation into your strategy that’s important. Timeliness is a crucial part. If you are not timely with certain pieces of content then you could be missing out on valuable traffic to your site, but more importantly leads and revenue.
Content should be curated quickly
When I say quickly, I don’t mean be lazy in your curation efforts. The lazy way of curating content is quickly throwing a few subpar content pieces together without adding much insight. This could not only be harmful to your SEO efforts, but it provides little to no value to users that visit your site.
Correct content curation should have the following components:
- Unique content that includes your personal insights that supplements the content you are referencing. You want to help readers understand why the information you’re citing is valuable and relevant to them.
- Curate content that is actually newsworthy and high quality. If you are going to be curating content make sure you share information from credible sources. This not only adds to your credibility but helps your content performance in search engine results.
- Add value to your readers by being a timely and relevant source of information for your audience, which you can be if you have the right kind of content for your audience.