With an estimated 75 million Americans checking their social networks several times each day, it’s vital that brands incorporate social into their strategies. Being active on social media allows for a more direct and personal conversation between the brand and customer. When used correctly, its influence and reach is extremely powerful. Below are some of the top brands that are winning at social media.
OREO
Knowing exactly how and when to target their audience is Oreo. A brand that is more than capable of taking advantage of certain events and issues. Their social media team are witty and quick-thinking. One of their punchy visuals was created during the infamous Superbowl XLVII blackout, which led to more than 15,000 retweets and over 20,000 likes on Facebook, whilst the total campaign had 280 million media impressions. Yet arguably the most impressive outcome was that Oreo earned more publicity than brands that paid for an advert during the big event…
