With 73% of organisations having someone in place to oversee their content strategy and 60% of marketers putting out content at least once a week, the competition to get noticed is fierce. Not only that, but regularly making enough original, engaging content can become a test that nearly half of marketers struggle with.
It’s not good enough to churn out any old posts, if people see you putting out too much half-hearted “me too” content then your reputation will plummet and they won’t visit you again. Creating quality blog posts, videos, Tweets, Pins, pictures and eBooks all starts with good ideas. Although we can’t produce your content for you, we can help with inspiration. Here’s 33 content prompts that can help get your creative juices flowing:
1. “This Is Something We’ve Been Doing Wrong All Along”
This idea gets people sitting up and taking notice. Nobody in your audience wants to be the person who is doing something wrong, and they may want to point out if they’re the genius who has been doing it right!
2. “Things I Wish I’d Known When I Started…”
This one hits a double-whammy of nostalgia (“I remember when I…”) and adds in the idea that these are things that every professional in your field should now know.
3. A Change You Could Make In 24 Hours
While long-term aspirational pieces can be incredibly useful and provide a lot of inspiration, sometimes we like to know what we can do right this second.
4. What [Trending Topic] Means For Your Industry
This will give you a good opportunity to get some topical traffic and a potentially interesting angle. If your theory is well-researched and has some validity then it could help establish your position as a thought leader.
5. Show It To Your Grandma
This can help give a totally new perspective on a topic, product, or industry that you’re writing about. Don’t have a Grandma available? This could work for kids, teens, or people who have nothing to do with your industry but who might offer an interesting view on it.
