At the Content Marketing Institute, we talk a lot about content marketing, content strategy, and intelligent content. And we have a lot (alot) of internal conversations around how these fit together – and specifically why marketers need to understand each and how we at CMI can best help.
The short answer: What makes your brand exceptional is the entire set of experiences people have related to your organization. The experiences created by your content marketing go only so far.
The longer answer? Keep reading…
3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content
